http://www.adameve.com
Grade: A

Review Summary:
It’s no wonder that Adam&Eve can claim they are America’s most trusted name in adult products. The company and the website are quite possibly the benchmark for the rest of the industry. In addition to having a well-known name and reputation, they can back it up. With a sex-positive, comfortable environment and a wealth of products, reviews, and customer testimonials, they can put a new customer at ease. Security and privacy are at the forefront of their priorities, and their return policy is better than most competitors. The website has a staggering array of features, including great “how to” guides, news and information, a blog, and weekly deals. Their product list is endless, and it includes their own Adam&Eve brand sex toys and adult DVDs. Are you a customer that likes to know a little bit about the company from which you are buying something? Just click on the “About Adam&Eve” link to learn more about the history of the company, and their current business, including a mission statement and FAQ’s. To say this is a well-rounded sex toy website is to put it mildly. Adam&Eve has set the bar very high for the online sex toy industry.

Pros: Great reputation, over 18,000 products, $6.95 flat rate shipping, tons of customer reviews, excellent return policy, their own brand of sex toys and adult DVDs, 24/7 customer service, weekly deals
Cons: No Video On Demand available, the catalog order form did not work, their online newsletter is not available via e-mail

Criteria used to calculate grade: (see more info on our grading system here.):
Quantity of products = 10
Variety of categories = 9
Product information = 9
Frequent new product releases = 9
Prices/value = 9
Website navigation/ease of use = 9
Useful features = 10
Delivery/shipping = 10
Customer Service/Tech support = 10
Return policies = 10
TOTAL = 94 (A)

Item Categories Available: adult books, adult DVDs, bachelorette party items, BDSM/bondage, brand name products, budget/bargain items, condoms, costumes, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, Adam&Eve brand adult DVDs and sex toys, live phone sex, men’s wear, sex furniture/props, supplements, and erotic music.

Website Features: All items refundable within the first 90 days, articles/news/events, blog, 28 brick and mortar stores in the U.S., confidentiality/privacy policy, discreet billing and shipping, “how to” guides and information, international shipping, 24/7 live customer service, online newsletter, RSS, deals via e-mail, online order tracking, weekly deals, reviews/ratings (staff and customer), detailed search functions, security/SSL, shipping rates available, wishlists, print catalog, quick order form, corporate sponsor for ASACP, adult entertainment news, franchise opportunities, customer testimonials, and phone orders.

Shipping Options: UPS, USPS

Payment Options: Visa, Mastercard, Discover, Amex, Paypal, check, money order

EdenFantasys.com
Current Grade: A-

Review Summary:
Eden Fantasys has a lot of great things going on. In addition to all of the basic “must-haves” like a comfortable atmosphere for all experience levels, discreet billing and shipping, overall privacy, good customer service and return policies, great product info, and a ton of products in almost every category imaginable, they also have some very unique products such as: audio erotica, erotic music, sex toy party ware, costumes and edible treats. In addition, they offer things like: product comparisons, product alerts, a delivery date calendar, an option to view the product at the actual size, the option to pay with PayPal, consistently good shipping deals, a member forum, and free erotica. A particular standout feature is the material safety rating and information, which provides the buyer with a rating, and information, about the safety of the material from which the product is made. Based on all these great features and products, customers are bound to come back for more!

Pros: Product information is second to none, $5.95 flat rate standard shipping, sex-positive, comfortable environment, unique products and features, tons of categories/products, robust product browsing options
Cons: Sometimes navigation is complex, no video on demand, no advanced search options, no “sort by” function available for search results

Criteria used to calculate grade (see more info on our grading system here.):
Quantity of products = 9
Variety of categories = 9
Product information = 10
Frequent new product releases = 9
Prices/value = 9
Website navigation/ease of use = 8
Useful features = 9
Delivery/shipping = 9
Customer Service/Tech Support = 9
Return Policies = 9
TOTAL = 90 (A-)

Item Categories Available: Adult books, adult DVDs, bachelorette party items, BDSM/bondage, brand name products, budget/bargain items, condoms, costumes, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, audio erotica, erotic music, sex toy party ware, costumes, edible treats

Website Features: Articles, blog, confidentiality/privacy policy, discreet billing and shipping, “How to” guides and information, international shipping, live customer service, merchant pays for return shipping, newsletter/RSS feeds, online order tracking, regular promotions/deals/sales, reviews/ratings, search function, security/SSL, shipping rates available, wishlists, forum, free erotica, material safety rating and information, product alerts, product comparison, delivery date calculator, good shipping deals

Shipping Options: UPS, USPS Priority Mail

Payment Options: Visa, Mastercard, Discover, Amex, Paypal, check money order

www.babeland.com
Current Grade: B+



Review Summary:
Babeland is a top-notch online toy store in every respect. This “by women, for women” store has a great selection of products, within many categories to meet the needs and desires of just about every type of sex toy shopper out there. The tone of the website creates a very accessible environment for those new to the sex toy market, but is also savvy enough to satisfy the experienced sex toy buyer as well. Pricing is reasonable, there are many useful features to the website itself, live customer service is available, and privacy is a priority, including discreet shipping. Babeland gift cards are also available. It’s no surprise that they’ve been around since 1993 and have continued to build on their success in the ever-increasing and ever-competitive sex toy market.

Pros: Good selection of products, “by women-for women”, great info and resources, discreet/annoymous
Cons: No lingere or jewelry, Paypal payment not available, no “sort by” options in search function

Criteria used to calculate Grade (see more info on our grading system here.):
Quantity of Products = 9
Variety of Categories = 8
Product Information = 8
Frequent new product releases = 9
Prices/value = 9
Site Navigation/ease of use = 9
Useful features = 9
Delivery/Shipping options = 8
Customer Service/Tech Support = 9
Return Policies = 9
TOTAL = 88 (B+)

Item Categories Available:
Adult books, adult DVDs, adult video on demand, bachelorette party items, BDSM/bondage, brand name products, budget/bargain items, condoms, costumes, gay sex toys, jewelry, lesbian sex toys, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, deluxe sex toys and audio erotica.

Website Features:
Articles, blog, brick and mortar stores, confidentiality/privacy policy, discreet shipping, “how to” guides, international shipping, live customer service, merchant pays for return shipping, newsletter/RSS feeds, passion parties, regular promotions/deals, reviews/ratings, search function, security/SSL, shipping rates available, information about events at the store locations.

Shipping Options (within the US):
UPS and USPS Priority Mail

Payment Options:
Visa, Mastercard, Amex, check, money order, Babeland Gift Card

www.adultemart.com
Grade: B+

Review Summary: For a site as complex as it is, Adult eMart is actually quite easy to navigate and understand. And even though this site has a major emphasis on adult DVDs, adult video on demand and/or porn stars, it has a very nice section devoted to adult sex toys. The search functions are top-notch, as is the product information. The number of menu sub-categories is huge, which reflects the extensive and well-organized list of products available. All in all, Adult eMart is a great website to learn about and buy adult sex toys online, especially for those that are also interested in adult DVDs and/or adult video on demand. Very few online stores are able to provide a good resource for both movies and toys on the same website, so Adult eMart has reason to be proud of it’s accomplishment in doing just that.

Pros: Detailed and customizable search functions, great selection of unique novelty items, pre-assembled “love kits” which provide several items within a certain theme, “First Time Shoppers” page

Cons: No articles, blog or forum, the main pages are very visually busy, the product reviews are limited to one review which is obtained from another industry source, Customer Service hours are not posted

Criteria used to calculate grade: (see more info on our grading system here.):
Quantity of products = 9
Variety of categories = 9
Product information = 8
Frequent new product releases = 8
Prices/value = 9
Website navigation/ease of use = 9
Useful features = 8
Delivery/shipping = 9
Customer service/tech support = 9
Return policies = 9
TOTAL = 87 (B+)

Item Categories Available: adult books, adult DVDs, adult video on demand, bachelorette party items, BDSM/bondage, brand name products, budget/bargain items, condoms, costumes, edible treats, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys from women, storage, sexy clothing, love kits, porn star mall and directory

Website Features: items refundable if unopened, defective or incorrect, confidentiality/privacy policy, discreet billing and shipping, “how to” guides and information, international shipping, live customer service, merchant pays for return shipping on defective items, newsletter/e-mail list/RSS feeds, online order tracking, regular promotions/deals/sales, reviews, search functions, security/SSL, shipping rates available, wishlists

Shipping Options: standard (3-7 business days), standard with tracking, expedited three-day, expedited second day

Payment Options: Visa, Mastercard, American Express, Discover

www.vibrator.com
Grade: B

Review Summary: Vibrator.com provides all the basics required for a trust-worthy online sex toy store. They have a huge number of categories and individual items, making it very easy for you to find exactly what you are looking for, from the basic vibrator to the unique novelty or clothing item, to furniture and DVDs. Although there is little in the way of a “community” feel, and there is no information on the company itself, there is a great blog which is updated regularly with interesting topics, and the “news” and “education” sections also add some personality to the site. There are some decent website features, and plenty of information regarding subjects such as terms and conditions, help topics, privacy policy, and shipping. If a community/personal feel is not important to you, and you are just interested in buying a quality product, with various shipping options, discreet billing and packaging, decent prices, and a reasonable return policy, then head over to Vibrator.com.

Pros: Advanced search functions, active and interesting blog, free shipping on orders over $75, huge selection of bachelor/bachelorette party items, category for “green toys”, fun gift sets/kits, extensive selection of games, customer reviews are easy to create and add

Cons: Customer reviews are often too short to be very helpful, no user rating of products, product descriptions and information are inconsistent in detail and format, user registration/account required for order, no bargains/sale/clearance category

Criteria used to calculate grade: (see more info on our grading system here.):
Quantity of products = 9
Variety of categories = 9
Product information = 7
Frequent new product releases = 8
Prices/value = 8
Website navigation/ease of use = 8
Useful features = 8
Delivery/shipping policies = 9
Customer service/tech support = 8
Return policies = 9
TOTAL = 83 (B)

Item Categories Available: adult books, adult DVDs, bachelor/bachelorette party items, BDSM/bondage, brand name products, condoms, costumes, edible treats, erotic music, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, sexy clothing for men, sex furniture, aphrodisiacs, gift certificates, toy storage and cleaners, sex machines

Website Features: All items refundable (if unopened, damaged or incorrect), articles/news, blog, confidentiality/privacy policy, discreet billing and shipping, educational articles, international shipping, live customer service (for placing orders only), merchant pays for return shipping (if damaged or incorrect), newsletter, customer reviews, search function, security/SSL, shipping rates available, wishlists, easy to create customer reviews, resources page, A-Z product map

Shipping Options: UPS, USPS (Priority Mail and Express Mail), Canada USPS, Canada FedEx Int’l Ground, Int’l USPS Global Priority

Payment Options: Visa, Mastercard, American Express, Discover, Vibrator.com gift certificate, check, money order, cashier’s check (U.S. only)

www.extremerestraints.com
Grade: B-

Review Summary:
Clearly, Extreme Restraints knows the fetish/bondage/BDSM market and community. And although their focus is on that specific niche, they still do a great job at providing a wide range of sex toy products. Customers can find basic sex toys amongst the bondage items, however the website is quite obviously marketed towards and favors the fetish niche. Within this context, the site is organized well, and is easy to navigate. It has various useful features, and with the inclusion of a links page, information on events, product guides, and a regularly updated blog, this website provides an active community vibe. The individual product information is basic at best, however there are usually helpful customer comments and reviews. It is noticeable, however, that the majority of customer reviews are 4 to 5 (out of 5) stars. In comparison to product reviews on many other websites, this is a relatively high average, and therefore should be taken into account when using these reviews to determine whether or not to make a purchase. That being said, the reviews and also the customer testimonials attest to the great job Extreme Restraints does at providing quality products on a quality website.

Pros: Extreme Rewards Program (5% credit for every purchase made), easy site navigation, great product guides, lots of bargain items, and an annual drawing for a $1,000 shopping spree, extensive list of categories, regularly updated blog, extensive list of links/resources, daily specials

Cons: Not much product information, shipping is above average for orders over $40, no “most popular items” category, website layout is limited to only the fetish/bondage niche, no refunds/exchanges on items deemed a “health risk”, two non-working links (Kink Pay Per View, and New Gallery)

Criteria used to calculate grade (see more info on our grading system here):
Quantity of products = 9
Variety of categories = 9
Product information = 7
Frequent new product releases = 8
Prices/value = 8
Website navigation/ease of use = 9
Useful features = 8
Delivery/shipping policies = 9
Customer service/tech support = 8
Return policies = 7
TOTAL = 82 (B-)

Item Categories Available: Adult books (fetish only), adult DVDs, Adult video on demand/pay per view, BDSM/bondage, brand name products, budget/bargain items, condoms, costumes, edible treats, erotic music, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, electrosex gear, fucking machines, chastity machines, enema supplies, sex furniture, medical toys

Website Features: Items refundable if defective, event information, blog, confidentiality/privacy policy, discreet billing and shipping, how to guides/information/education, international shipping, live customer service, newsletter, blog RSS, online order tracking, regular promotions (including daily specials), reviews (customer), search functions, security/SSL, shipping rates available, wishlists, Extreme Rewards Program (5% credit for every purchase made), Extreme Dating/personals, FAQs, customer testimonials, links page, “In The Press” page

Shipping Options: UPS, USPS

Payment Options: Visa, Mastercard, American Express, check, money orders, Gift Vouchers

www.stockroom.com
Grade: B-

Review Summary:
Within the BDSM/bondage/fetish community, JT’s Stockroom is well-known and well-loved. But don’t let the emphasis on this niche fool you. In addition to probably the best online selection of BDSM/fetish items, Stockroom has a wide variety of other sex toys and adult items. They are the oldest sex toy company on the internet, and have been in the sex toy industry for far longer, which means they are experts at what they do. Whether you are curious, inexperienced, or know exactly what you want, Stockroom is worth checking out.

Pros: One of the top online sources for BDSM, bondage, and fetish items; great reputation in the BDSM community; huge variety of sex toys (BDSM and non-BDSM); signature items made by/for Stockroom, custom items available

Cons: No “how to guides”, no reviews of products, some pages of the website aren’t kept up to date

Criteria used to calculate grade (see more info on our grading system here.):
Quantity of products = 9
Variety of categories = 9
Product information = 5
Frequent new product releases = 8
Prices/value = 8
Website navigation/ease of use = 8
Useful features = 7
Delivery/shipping = 8
Customer service/tech support = 9
Return policies = 9
TOTAL = 80 (B-)

Item categories available: adult books, adult DVDs, adult video on demand, BDSM/bondage/fetish, brand name products, budget/bargain items, condoms, costumes, edible treats, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, custom items, storage, sex machines, fetish wear, gift certificates

Website Features: Product exchanges available on defective/damaged/incorrect items, brick and mortar store (Los Angeles, CA), confidentiality/privacy policy, discreet billing and shipping, international shipping, live customer service, mailing list, online order tracking, regular promotions/deals/sales, shipping rates available, search function, security/SSL, wishlists, daily special, print catalog, eCards, wallpapers/screensavers, image galleries, customer feedback, forum, links, personals

Shipping Options: UPS, USPS, DHL, Fed Ex

Payment Options: Visa, Mastercard, Discover, American Express, JBC, check, money order, COD

www.gamelink.com
Grade: C+



Review Summary: If this review was strictly for an adult movie website, the score for Gamelink would no doubt be higher. The adult DVD and adult Video On Demand products available are the highlight of this site, and the toys are more like an afterthought. And since this review is within the “Online Sex Toy Store” genre, there are some obvious areas requiring improvement. For example, searching for a toy is cumbersome, as it requires the user to click on “More search options” and select “toys” in the category. Even a quick look at this form will reveal that this website was (and is) made mainly for video buyers. Since the customer service and shipping policies, as well as the shipping rates, are very good, this would be a recommended site if a buyer was looking for a DVD, and maybe a toy along with it.

Pros: Reasonable shipping rates, huge selection of DVD’s and adult video on demand, live customer service, reasonable product prices, studio line toys (created by adult movie studios), “Good” rating at BizRate.com
Cons: Search function for toys is cumbersome, variety of categories is below average, website features are merely basic, many toys do not have any reviews, very minimal product information

Criteria used to calculate grade (see more info on our grading system here):
Quantity of products = 9
Variety of categories = 6
Product information = 5
Frequent new product releases = 8
Prices/value = 9
Website navigation/ease of use = 8
Useful features = 7
Delivery/Shipping = 9
Customer Service/Tech support = 9
Return Policies = 9
TOTAL = 79 (C+)

Item categories available: adult books, adult DVDs, adult video on demand, BDSM/bondage, brand name products, budget/bargain items, condoms, edible treats, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women

Website Features: Product exchanges available on defective or incorrect items, articles, confidentiality/privacy policy, discreet billing and shipping, international shipping, live customer service, online order tracking, regular promotions/deals/sales, customer reviews/ratings, shipping rates available, search function, security/SSL, discount club, e-mail coupons, ASCAP member

Shipping Options: USPS, UPS, Fed Ex

Payment Options: Visa, Mastercard, Discover, American Express, JBC, check, money order

http://www.somethingsexyplanet.com
Grade: C

Review Summary: With two retail locations, Something Sexy Planet has certainly earned it’s expertise in the world of adult sex toys. The personality of the store is evident on the pages of the website, however it is obvious that the focus of the company is it’s retail stores first, and then it’s website. The site is simple, generally easy to navigate, and the variety of products available is surprisingly vast, given the modest number of total products. It is not lacking any of the essential ingredients of a good online sex toy store, and it provides some nice features, such as a customer service 800# and online customer service (although the hours are not posted on the website.) Overall, Something Sexy Planet provides the basics (in product and website options), and does so in a user-friendly format.

Pros: Bestsellers, sale, and latest arrivals lists on the main page, e-mail discounts including instant savings on first order, customer service 800# and online live help

Cons: Modest number of products, no product reviews or ratings, pre-checked addition of batteries to cart (when purchasing an item requiring batteries), no video on demand/pay per view

Criteria used to calculate grade: (see more info on our grading system here.):
Quantity of products = 6
Variety of categories = 9
Product information = 7
Frequent new product releases = 8
Prices/value = 7
Website navigation/ease of use = 7
Useful features = 7
Delivery/shipping = 7
Customer Service/Tech support = 8
Return policies = 8
TOTAL = 74 (C)

Item categories available: adult books, adult DVDs, bachelor(ette) party items, BDSM/bondage/fetish, brand name products, budget/bargain/sale items, condoms, costumes, edible treats, erotic music, gay sex toys, jewelry, lesbian sex toys, lingerie, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, hottest sellers list, sex dolls, hi-tech adult toys, sex swings/machines/furniture, discount products

Website features: Brick and mortar stores, confidentiality/privacy policy, discreet billing/shipping, live customer service, e-mail list, online order tracking, regular promotions/deals/sales, search function, security/SSL, links/resources, site map, link to a YouTube.com video, featured/mentioned in various publications

Shipping Options: UPS Overnight or 2nd Day Air, USPS Priority Mail (2-3 day service)

Payment Options: Visa, Mastercard, Discover, American Express, check, money order

http://www.jimmyjane.com
Grade: C- (but…..see review)

Review Summary: Jimmy Jane is a beautiful website, a beautiful store, with beautiful products. Because it is so high-end and exclusive, and is more of a “boutique” store, it is difficult to fit into our normal categories, and therefore the grade suffers. Do not take this to mean that anything about this website/store is poor, or even average. Quite the opposite is true. If you are looking for the ultimate luxury sex toy, look no further. And even with the above-average prices, the value of the product is apparent. Jimmy Jane’s products are as much works of art as they are sex toys, and their functionality is exceptional. With replaceable motors, environmentally-friendly materials, and most of the vibrators being dishwasher safe – they are an amazing blend of form and function. The limited edition vibrators utilize the talents of some talented artists, and the playful banter and sophisticated, uncluttered website layout all work together to create a unique experience, unmatched by any other in the industry. Which is why Jimmy Jane’s products have been featured in over 20 publications, from Women’s Health, Marie Claire, GQ, and Elle, in addition to media such as The Today Show and The Howard Stern Show. This is one of very few sites that you have to just see in order to fully appreciate. In their own words: “Welcome to Jimmy Jane – where naughty is nice, sexy is smart, and the pleasure’s in the details.”

Pros: The most luxurious sex toys on the market, environmentally friendly, award-winning product design, limited edition and custom items, gift wrapping, partnerships with celebrities

Cons: No search function, limited product selection, most items are pricey, limited website features, expensive shipping charges

Criteria used to calculate grade: (see more info on our grading system here.):
Quantity of products = 4
Variety of categories = 6
Product information = 7
Frequent new product releases = 8
Prices/value = 7
Website navigation/ease of use = 8
Useful features = 6
Delivery/shipping = 7
Customer Service/Tech support = 9
Return policies = 9
TOTAL = 71 (C-)

Item Categories Available: gay sex toys, jewelry, lesbian sex toys, lubes/lotions/candles, novelties/gifts/games, sex toys for couples, sex toys for men, sex toys for women, deluxe sex toys, custom items, fragrance, massage stones, limited edition items, gift certificates

Website Features: credit/exchange/refund/replacement for defective or unopened items, events/press, listing of retail stores worldwide that carry Jimmy Jane products, confidentiality/privacy policy, discreet billing/shipping, international shipping, live customer service, merchant pays for return shipping if item arrived damaged, newsletter, online order tracking, security/SSL, exclusive offers from W Hotels

Shipping Options: Standard, 2nd Day Air, Next Day Air, Fed Ex Standard Overnight, Fed Ex 2day

Payment Options: (information not available)